The Rolex GMT-Master, particularly the iterations with the iconic "Pepsi" bezel – a two-tone blue and red ceramic insert – has achieved legendary status in the watch world. Its history is rich, its desirability unwavering, and its price point often breathtaking. This article delves into the allure of the Rolex GMT Pepsi blue face, exploring its various incarnations, focusing on the specific example of a 1971 Rolex GMT-Master Pepsi Blue Red Matte Dial Ghost 1675 Jubilee Steel Watch, listed on Chrono24 for $10,992 + $129 shipping, and addressing key aspects of the model's market and history.
The 1971 Rolex GMT-Master 1675, described as having a "Ghost" dial and a Pepsi bezel, represents a highly sought-after piece from a pivotal era in Rolex's history. The term "Ghost" refers to the subtle fading or variation in the color of the dial, a characteristic often found in vintage Rolex watches due to age and exposure. This particular example, with its matte blue dial, adds another layer of rarity and collector appeal. The Jubilee bracelet further enhances its vintage charm. The $10,992 price tag reflects the considerable demand for such a well-preserved example of this iconic watch. This price, while substantial, is in line with the current market value for collectible vintage GMT-Masters, especially those in excellent condition.
Rolex GMT Pepsi Discontinued: While the current production GMT-Master II with the Pepsi bezel remains highly popular, the specific models and variations that have been discontinued command significant premiums in the secondary market. The 1675, like the example mentioned above, is a prime example. Discontinued models often become more desirable due to their unavailability, driving up prices. Collectors appreciate the historical significance and the fact that these watches cannot be newly purchased from Rolex. The rarity factor is a key driver in the value of vintage GMT-Pepsi watches.
Rolex GMT Pepsi 2020: The year 2020 saw the release of several significant Rolex models, including updated versions of the GMT-Master II. While not technically a “discontinued” model, the 2020 iteration of the Pepsi GMT-Master II represents a significant milestone in the watch's evolution. Rolex introduced a new generation of movements, upgraded materials, and refined aesthetics. These newer models, while readily available (though often with long waitlists), still command high prices, reflecting the ongoing demand for this iconic watch. The 2020 models often serve as a benchmark for comparison when assessing the value of older, discontinued models.
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